/The Rules is a global movement to bring power back to people, and change the rules that create inequality and poverty around the world.

 Join Us

Our world has never been more connected or more prosperous than it is today. Yet one in every three of us alive today does not have access to the most basic needs for a decent life - food, education, medical care, a safe environment.

The good news is that for the first time, ordinary citizens like you and me have the power and ability to change the rules that are creating these injustices. Technology and the shift of global power mean that we can now demand our say in decisions that have traditionally been made by elites behind closed doors. But the truth is, these things will only change if we demand it.

That's why we invite you to join /The Rules. If we work together, the voices of the world's majority are too loud to be silenced. Change the rules, and we change the world.

Are you ready? Change the rules.


We operate as a decentralised network with several campaign hubs around the world, including in Johannesburg, Mumbai, New York and Rio. The focus of these hubs is to identify issues, opportunities, technologies and regional strategies for each campaign.

The ‘engine room’ for our campaigns is our Working Group, which is made up of more than 70 people from around the world. Members come as individual volunteers, not as representatives of their respective organisations. They come from a broad range of organisations – from civil society, to grassroots advocacy groups, to policy think tanks, to technology providers. 

The sole objective of the Working Group is to help create campaigns for viable, alternative rules that serve the interests of the world’s majority, with disproportionate benefit to the poor, vulnerable and marginalised among us.

If you would like to be considered as a member of the Working Group, please send an email to campaigns@therules.org.

If you would like to know more about who we are and the way we work, please email contact@therules.org.

Where does /The Rules get its funding?

We are supported from a variety of sources, including Purpose, the New Venture Fund and through crowdfunding.

We do not accept money from governments or corporations.